Mobile Content Will Be Worth E3.3 Billion By 2006

New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as more companies launch paid content services.

Of the E252 million spent on paid-for content in Western Europe in 2001, Jupiter MMXI claims that 70% was generated by adult sites whilst the remainder was primarily from games and finance and business news. According to a Jupiter survey, 47% of European internet users are unwilling to pay for any online content although 16% would pay for music online.

The report forecasts that mobile internet users will be more willing to pay for content than those accessing the internet via a PC. In 2001 European mobile users spent E590 million on content, almost twice as much as the E252 million spent by PC users.

“Increasing usage of Short Messaging Service on mobile phones is good news for the media industry. Newspapers and magazines struggling to generate direct consumer revenues from their Web sites have more opportunity to charge for content on mobile phones. They should use their Web presence as a way to promote mobile content with which they will be able to generate more revenues”, stated Olivier Beauvillain of Jupiter MMXI

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