Mobile search boosts shopping
A new study from Performics shows that 57% of respondents access the internet via their mobile handset more than once a day. 77% of respondents also used mobile search more than five times in the last month.
- 75% said mobile search makes their lives easier
- 63% said access to mobile search has changed the way they gather information
- 32% said they use mobile search more than search engines on their computers
Use of mobile search at home topped the list with 81% reporting evening use, 80% reporting weekend use and 59% reporting use before work, according to Performics. Another 61% reported using mobile search at work. Respondents also revealed dual screen multi-tasking, reporting at least occasional use of mobile search while watching TV (66%) or using the computer (45%).
People also reported significant use while:
- Commuting (47%)
- Attending social events (56%)
- Running errands (74%)
In addition to the 49% who have made a mobile purchase in the last six months, the research shows that the rules have changed when it comes to brand interaction using mobile search:
- 84% look for local retailer information (phone, address, hours)
- 82% find online retailers
- 73% find a specific manufacturer or product website
- 71% learn about a product or service after seeing an ad
- 68% find the best price for a product or service
- 63% search before purchasing offline in a store or from a catalogue
To read the Mobile Search Insights Study’s key findings, click here.