Saturday saw the extension of the Telegraph’s weekend business section with the addition of Money-Go-Round, which is as the concept suggests an expanded summary of business, financial and economic items and events for the business reader.
Money -Go-Round comprises 13 pages and is a section within a section, being a pull-out from the full business supplement. It is split up into ten individual blocks covering items such as a Stock Market A-Z, an Uprating Guide, Savers and Borrowers Choices as well as an Investors Diary which gives personal examples of disastrous or successful past dealings.
Every week the section aims to profile a person in British business ‘who makes things happen’ and this week concentrated on Lord Hanson who outlines why he feels defiant towards the gloom that is besetting the economy.
The new section, edited by Ian Cowie, has a high advertising profile, taking up almost 8 pages out of the total. Advertisers, not surprisingly all financial, include Morgan Grenfell Investment Funds, National & Provincial Building Society, Scottish Widows, The Woolwich, Prudential and Perpetual Fund Management. The majority of these are quarter page mono ads, with no full page or colour ads in evidence. In fact colour is kept to a minimum throughout the section, only being used in the City Guide and main reports.
Insurance and Property bonds listings take up a page of the section and the final page is dedicated to Readers’ Letters which is monitored by chartered accountants, Grant Thornton.
The main aim of this expansion, according to the Telegraph, is to “improve further on our award-winning business coverage” as well as maintaining the paper’s high profile within the weekend market. Judging by the quality shown in the first issue this should have the desired effect.
Page Mono: £34,500
Page Colour: £42,500
NB: Advertising rates are the same as normal Saturday rates.
Advertising Manager: Tim Clarke
Daily Telegraph: 071 538 5000
