New Campaign Uses Pop Art To Promote Outdoor

The Outdoor Advertising Association has today launched its biggest ever advertising campaign to promote the medium.

The Proving Outdoor Works campaign, which has three executions all carrying the line ‘For Impact Posters Are Invincible’, has been created by AMV BBDO to demonstrate the power and effectiveness of outdoor advertising.

The six-figure campaign is supported by the largest ever cross-section of outdoor formats, which range from banner ads, 48-sheets and bus sides, through to posters in washrooms, shopping trolleys and postcards in bars and cafés.

A total of 13 media owners, including Clear Channel, JCDecaux, Maiden Outdoor and Viacom Outdoor, have contributed media space to the promotion, which will run for two to three weeks in the Greater London, West Midlands, Greater Manchester and Clydeside regions.

Alan James, chief executive of the OAA said: “Things have been going well for outdoor, which is why we are doing this now – so that none of the momentum is lost. AMV has produced some stunning advertising for us that will showcase the range of opportunities outdoor has to offer and demonstrates how effective the medium is.”

Earlier this year 0AA announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA. The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns (see OAA Unveils New Poster Reporting System).

Outdoor Advertising Association: 0207 973 0315 www.oaa.org.uk

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