New Client/Agency Contract Aims To Reduce Lost ‘Man-Hours’

A new type of model contract has been drawn up to save time and money on the negotiations between advertising agencies and their clients, the advertisers. The model client/agency contract has been put together following lengthy discussions between the ISBA, the IPA and the Chartered Institute of Purchasing & Supply (CIPS).

A recent survey conducted by the ISBA found that an average of 38 man-hours is spent negotiating each advertising agency contract. A similar IPA survey found that large agencies spend 25 days per year fine tuning contracts with their clients.

The new model is an attempt to reduce this protracted process. It is also designed to provide a full written contract for deals where currently there is often none. “We already have a long list of members waiting to use the new terms,” says Debbie Morrison, director of membership services of ISBA.

ISBA: 0171 499 7502 IPA: 0171 235 7020