The IPA announced yesterday that Lynne Robinson, currently a Board Director of Leo Burnett, is to join the IPA as Head of Research this October.
Lynne’s responsibilities will include monitoring media research surveys, as well as representing the IPA on industry committees, and organising the work of the IPA Marketing Appraisals and Media Appraisals Committees.
Lynne Robinson has had a distinguished career in media research at J Walter Thompson, Broadcasting Marketing Services as well as at Leo Burnett, and is currently Deputy Chairman of the Media Research Group. IPA 071 235 7020
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