New look for InSkin Media

InSkin Media, the London-based international advertising technology business, which creates and delivers brand-led online advertising solutions, has rebranded with a new logo and overall brand refresh.

Fran Cowan, ISM’s recently appointed Marketing & Communications Manager, has worked with Neil Whittaker, Head of Design, to update and strengthen the business’s brand and positioning.

Fran commented: “We have sought to reinvigorate ISM’s brand assets, and will be updating the website in the coming weeks to reflect our broader business.

“With our offices in Hamburg and Stockholm, and a busy schedule of pan-European activity, we want our site and branding to be clean, simple, modern and accessible. We will now achieve consistency across all our communications.”

The new branding was produced to underline ISM’s clarity of purpose – developing and delivering the most effective online advertising – and the company’s commitment to its publisher, brand and agency partners.

2013 will be a busy year for ISM: as well as new markets, there are several new product developments in the pipeline, building on ISM’s flexible, HTML5-based technology. There will also be a regular stream of industry comment, especially on the key issues of advertising development, online video, user experience and measurement.

InSkin Media now employs over 40 staff in London, having strengthened its commercial, operations and technology teams in recent weeks, following new investment by existing shareholders and Beringea, the transatlantic private equity firm.

InSkin Media’s visibility has been raised further by the relaunch of its Twitter page: @InSkinMedia