New Magazine Max Power From Emap Nationals

Emap Nationals is to launch a new monthly auto title called Max Power, in early April, backing its introduction with a £500,000 publicity campaign.

The full colour glossy magazine is aimed at 21 year-old car enthusiasts, who are interested in tuning and improving the older car. With a target circulation of over 100,000, the title will be available from any newsstand with cover-mounted gifts to encourage sales. The editor is Grahame Steed and the advertising manager is Alan Morrison. Advertising rates have not yet been decided.

EMAP: 0733 237111