New service BirdSong tracks Twitter impact

Digital consultancy Digital Tomorrow Today has announced the launch of BirdSong for Twitter, the first iteration of its social media insight platform, which provides brands and planners with social media data.

With 29% of marketers having set up corporate social media accounts in the last year, and 35% using social marketing for over a year, the need for accountability is growing stronger, the company said.

“The real social media challenge for any brand, as outlined recently by Google Venture’s Bill Maris, lies in understanding what works and what doesn’t work on Twitter. Why is the Twitter account posting only two or three tweets a day? Wouldn’t more tweets attract more followers? Or would that turn people away? Shouldn’t someone know the correct number of tweets to post?”

Jamie Riddell developed and launched BirdSong in a bid to “empower brand owners and agencies to plan more effective Twitter strategies by understanding more about their own, and their competitor’s activity and profiles as well as identifying influential followers for potential engagement”.

BirdSong can give day part analysis, update types and follower insight. The service can run a report on any twitter feed with up to one million followers. It works on a credit based model – though the first report is free. A Twitter report (full analysis, timeline, follower and following reports) costs three credits. BirdSong’s launch prices include 50 credits for £69.99.