New UK search engine offers free advertising

New UK search engine Oparla is offering web users the chance to pre-register to its site, ahead of its official launch next week, in order to get a month’s free ad space.

The site, which has been created by internet entrepreneur Daniel Jupp, is due to launch next week after more than 12 months development.

Oparla lets users rank sites according to relevancy and usefulness – registered users can also comment on results and message other Oparla members requesting information and recommendations.

In a bid to attract corporate users, Oparla will offer advertisers a one month free introduction for businesses, followed by a fixed monthly fee.

Publishers will be able to advertise for a single payment each month, rather than taking a cost per click and keyword bid approach.

Jupp said: “Oparla rewards advertisers and users alike by offering monetary incentives to users and affordable, accountable and transparent advertising to publishers.

“Those who register and comment on the search results will be helping to shape the development of a search engine in way that previously, was unheard of.”

Users can pre-register on the site for free, creating an account similar to a social media profile.

Jupp added: “We’re reaching a very exciting stage in the creation of Oparla, a search engine that gives back to its users. We have enjoyed a remarkable first couple of months since the beta test was rolled out earlier this year and now look forward to building on the overwhelmingly positive reaction we’ve had from internet users.”