Newspaper NRS Figures – July

Figures Released today by NRS for periods to July 1996 show that, among the daily broadsheets, the Daily Telegraph performed the worst. In the twelve months to July the Telegraph’s readership dropped by 11.39%, or 321,000 readers, to 2.496 million.

The Independent continued to lose readers, with readership dropping 7.39% to 852,000, and the Guardian also experienced a loss, of 3.44%, though this is less than last month’s decrease of 7%. The Times continues to go from strength to strength, with a year-on-year increase in readership of 6.3% to 1.786 million. The FT also reported a growth, with readership increasing 3.5% to 739,000.

Within the mid-market sector, the gap between the Daily Mail and Daily Express remains roughly similar: the Mail‘s readership grew by 13.8% to just under 5 million whilst the Express’s dropped 5.19% to slightly over 3 million.

The Sun continued to add readers in the tabloid market, with readership increasing 0.35% to 10.23 million. The Daily Mirror however had the strongest year-on-year growth, with readership reaching 6.5 million. The Daily Star‘s readership remains erratic, with a loss of 1.57% in July compared to a growth of 5% in June.

Amongst the Sunday papers, all titles experienced a loss in readership except the Mail On Sunday whose readership grew 7.82% to over 6 million. Other big losses were recorded by the Observer which lost 10.39% of its readers and the Independent On Sunday which lost 8.29%.

MediaTel subscribers can access all the latest NRS figures in Talking Windows