O2 More breaks six million customer mark

O2 Media’s personalised media platform, O2 More, has reached six million customers six months after passing the two million mark.

With 93% of people opening messages within five minutes and the addition of location-based targeting, O2 More claims to be one of the most effective mobile marketing platforms available today.

Shaun Gregory, managing director at O2 Media said: “O2 More continues to lead the market and our growing audience of over six million reflects the appetite of consumers, alongside the shift to ‘permission based marketing’. Marketers are getting smarter at understanding the capabilities that mobile offers and O2 More is becoming the pivotal channel in the UK for talking to customers on a personal level.

“The biggest challenge for brands is to create a direct conversation with consumers, and drive engagement through relevancy. It’s on this premise that O2 More was created, and the fact we’ve broken through six million within two years is further validation that consumer attitudes are changing and there is a willingness to interact and engage.”

Natasha Spencer-Warren, business director at Unilever Display, Search and Mobile, Mindshare added: “O2 More is leading the way in targeted communications and O2 Media’s continued ingenuity and intelligence in how they make these offers relevant keeps the channel fresh and profitable – especially now they can also offer video content, which has huge potential.”

O2 More matches the preference information given by customers with data O2 holds on those customers, such as phone usage and location, to deliver personalised and targeted advertising campaigns for clients and agencies.

The news follows the August launch of O2’s Priority Moments, an exclusive location-based offers service allowing O2 customers to actively pick and choose from a host of unique deals and enhanced offers from a list of leading brands, such as ODEON, Harvey Nichols, WHSmith and Zizzi.