Ocean unveils new Silver Screen ad site
Ocean Outdoor has unveiled its latest digital advertising screen on the A4 / M4.
The outdoor advertising tower, named the Silver Screen, has been situated to take advantage of the traffic heading into London from Heathrow airport.
Etihad Airways is the first advertiser to use the new outdoor ad space, with a campaign celebratings its ‘World’s Leading Airline’ award from the recent World Travel Awards.
An estimated 4.3 million drivers use the stretch of the M4 every month, a significant proportion belonging to the key ABC1 category, according to the outdoor ad firm.
The Silver Screen aims to provide brands with a high profile, high resolution showcase for their campaigns. The site uses the latest high-spec LED technology.
It is the first in a series of screens that Ocean Outdoor will be unveiling across key locations in London before Christmas.
Ocean already has sites at the IMAX in Waterloo and the digital media wall near Liverpool Lime Street Station.
Damian Cox, Ocean’s CEO, said: “The Silver Screen will provide advertisers with an unrivalled showcase employing the latest high resolution screen technology to truly allow their campaigns to shine. We are committed to evolving the outdoor market through high quality, unique locations like this digital tower that will allow brands to communicate with commuters through an impactful and dynamic platform.”