Today sees the relaunch of Northern & Shell’s celebrity lifestyle magazine OK! as a weekly publication, three years after it begin life as a monthly title.
There has been no visible changes in the format of the magazine, however following the current trend of gamecard promotions, there is a free lottery syndicate ticket on the front of this week’s copy. There is also a special offer which enables the reader to buy next weeks issue for £1.00. OK’s latest ABC as a monthly was 207,524 (Jul-Dec 95) compared to its rival Hello! which recorded an ABC figure of 494,803 (Jl-Dec 95).
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