OMC welcomes Ocean Outdoor and Outdoor Plus to council

Alan Brydon, pictured, the newly-appointed chief executive of the OMC

The Outdoor Media Centre (OMC), the marketing body for the out-of-home media sector, has today announced the arrival of its new council members, Ocean Outdoor and Outdoor plus, who will join existing members Primesight, Clear Channel and Exterion Media.

The news follows a difficult period for the OMC, which saw former CEO Mike Baker step down last October, and JCDecaux pull out of the OMC earlier this year; however, the latest additions to the council reflect the strong growth that the outdoor industry continues to see.

In the final quarter of 2014 the OOH sector reported its strongest quarter ever, with 6.1% growth bringing revenue close to £300 million for the first time.

The expansion to the OMC’s council follows the recent appointments of Mark Craze as chairman and Alan Brydon as chief executive, who will be taking up his post in May.

“Out-of-home advertising has arrived at one of the most exciting stages in its history and we’re incredibly privileged to welcome two new council members who are passionate about the medium,” said Craze.

“With a strong and supportive council in place we can now work together to further illustrate how incredibly effective and powerful the Out Of Home medium is and strengthen our relationships with agencies, specialists and advertisers across the industry.”