OMDtvi Launches Interactive Campaign For Peugeot

OMDtvi has launched a wide-ranging interactive television campaign for Peugeot that will see the car manufacturer increase the scale of its iTV activity across a range of above-the-line adverts.

The campaign, which launches this week across Sky channels and ITV2, will see interactive ads and banners link through to a mini DAL promoting the New Year special offers on a range of Peugeot models.

The creative has been designed by BBC Broadcast and feature banners placed on the top level menu and on the game section, as well as a range of interactive executions directing viewers to the mini DAL.

Commenting on the campaign, Toby Hach, head of interactive television at OMDtvi, which is responsible for the iTV strategy and development, said: “This campaign is a simple execution that is designed to sell more cars. It is a tactical campaign to lift sales and support the special offer period.”

Dean Drew, advertising director a Peugeot, added: “This campaign allows us to reach consumers through our great TV advertisements, the Peugeot 206 Indian and the 307 Envy campaigns. BBC Broadcast has helped create a solution that continues to support the brand and significantly delivers the consumer offers.”

Earlier this week MindShare secured a deal with Carlton that will see Nestlé Rowntree’s Yorkie sponsor ITV1’s forthcoming interactive special, The Great British Driving Test, which attempts to establish whether men or women are better behind the wheel (see Mindshare Secures Yorkie To Sponsor ITV Driving Test).

OMDtvi: 0207 258 4234 www.omdtvi.com

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