One2One Draws Attention To Itself

Mobile phone company One2One’s ad campaign attracted the most national press coverage, according to a survey carried out by Propeller Marketing Communications.

The quarterly ‘Ads That Make News’ survey found that the One2One campaign attracted even more attention than the controversial ad ran by the Committee For Racial Equality last year (see Newsline).

One2One’s campaign saw current stars meeting up with their deceased idols, with the help of computer generated-images. The CRE’s campaign came in second on the list, and the third ad campaign in the chart was that run by Heineken.

Managing director of Propeller Communications, Martin Loat, commented: “We have monitored the quarterly Ads That Make News survey to monitor only pictures of ads appearing in national newspaper editorial. This gives a truer reflection of how visual advertising images actually ‘make the news’ and increase impact for advertisers.”

Propeller Marketing Communications: 0171 636 6300