Only 25% Looking Forward To Increased TV Choice

Only 25% of respondents are looking forward to the future increases in choice in television channels, according to the latest CIA Sensor. 55% claim that they will not be affected by the new technology such as digital compression and fibre optics; 17% are not looking forward to the increase at all, believing more channels is a bad thing.

Men are more likely than women to have a positive opinion of the new channels (35% of men, 16% of women), while women (64%) are more likely than men (46%) to believe that the new channels will not really affect them. Perhaps not surprisingly the 15-24 year age group is the most positive about developments with almost half looking forward to it. (48%)

Of people who currently do not have access to cable or satellite, just 17% are looking forward to more channels, 20% feel that more channels would be a bad thing and a significant majority, 61%, claim it will not affect them.

Sensor also examined the public’s attitude towards the language used in BBC, ITV and Channel 4 programmes, and found that 67% of viewers feel that there is too much bad language. This figure includes 34% who say that there is far too much bad language used, and 33% who feel that it is not too bad but could be reduced a bit. Just 31% believe that the level of bad language on television these days is acceptable.

Not surprisingly there is an age split, with just 7% agreeing that there is too much bad language, but 63% of over 65 year olds. There is also a difference between the sexes; 40% of men believe the amount of bad language is acceptable, compared to just 23% of women.

CIA Sensor: 0171 633 9999