Open Media launches nationwide QR code campaign with CoppaFeel!

Open Media, has launched a campaign for International Women’s Day with CoppaFeel! with QR codes to encourage people to check their breasts.

The campaign will run for two weeks across central out-of-home sites in Liverpool, London, Manchester, Sheffield and Plymouth, and will be complemented with social media content.

Both formats will feature QR codes guiding people to the charity app’s ” Self-Checkout” to get them started on checking their breasts and show them what signs and symptoms to look for.

The campaign will spotlight 70 women of different ages, backgrounds and industries with quotes about what International Women’s Day means to them.

Breast cancer is the most common cancer amongst women between the ages of 25 and 49 and most diagnosis will follow self-detected signs and symptoms.

Open Media is a Liverpool and London-based independent media owner and specialise in large format premium and digital 48-sheet out-of-home advertising.