Outdoor Revenue Growth Slows
The outdoor advertising sector has recorded growth of just 0.6% year on year in Q2 2006, its worst showing since 2002, according to new figures released by the Outdoor Advertising Association (ODA).
This is a decline from the 3.6% year on year growth outdoor experienced in Q1.
However, of the top ten outdoor advertising categories in Q1, only four increased their spending: telecomms, drink, retail and motors.
Unilever was the top spender on outdoor in the UK, although its year on year spend was down 36.2%, followed by mobile phone companies Orange and O2.
Ad Expenditure: Quarterly and Year on Year Change (£m)
| 2006 | Q1 | YoY +/- |
| Outdoor | 220.5 | 3.57% |
| TV | 969.5 | -4.81% |
| Radio | 127.5 | -8.93% |
| National Newspapers | 506.6 | -2.05% |
| Regional Newspapers | 733.6 | -9.03% |
| Consumer Magazines | 191.2 | -1.34% |
| Bus & Prof Mags | 217.8 | -1.31% |
| Cinema | 26.7 | -21.01% |
| Internet | 466.3 | 53.64% |
| Direct Mail | 637.9 | 0.25% |
| Directories | 297.0 | 5.32% |
| Total | 4,394.6 | 0.68% |
Outdoor Advertising Association: 0207 973 0315 www.oaa.org.uk