Peta Buscombe to leave Advertising Association

Baroness Peta Buscombe, chief executive of the Advertising Association (AA), is stepping down to become the next chairman of the Press Complaints Commission (PCC).

Buscombe will succeed Sir Christopher Meyer when he leaves in April at the end of his second three-year term.

Mark Lund, chairman of the AA, said: “Peta will leave with our best wishes and after a highly successful tenure as chief executive of the Advertising Association; she will stay in post until April when a successor will be appointed and will continue highlighting freedom to advertise responsibly and the success and effectiveness of the advertising self-regulatory system.

“Peta will also continue to focus on the work of the Advertising Association’s business4Life coalition of companies partnering the government to tackle obesity.

“This is an important time for the Advertising Association as the high level policy formulator and lobbying organisation bringing together all key components of the advertising industry. We aim to work with government to tackle serious societal problems and demonstrate that advertising is a force for good. We have had recent success in resisting harmful restrictions on advertising, and addressing an unprecedented pace of change in advertising and in media of all types.”

He added: “We look forward to announcing a successor to Peta in due course to continue to make the case for advertising as a force for good.”

Advertising Association: 020 7828 2771 www.adassoc.org.uk