Procter & Gamble UK Head of Media, Bernard Balderston, has vehemently denied today’s story in Campaign, which states that P&G is to cut conventional TV advertising in favour of advertiser supplied programming. Bernard’s reaction was, “That is the most unbelievable story I have ever heard”, suggesting that the source of the story, the chairman’s speech to American Agencies, was regarding the US market, but it has no relevance to the UK market.
FINDUS TO LEAVE TV
Findus, the frozen food division of Nestle, is to end TV advertising, in favour of marketing, money-off coupons and direct marketing. The move comes shortly after Heinz announced that it would use direct marketing instead of TV to promote individual products.
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