PHD Restructures For More Integrated Approach To Clients
Media planning and buying agency PHD is restructuring its senior management system in an attempt to bring its specialist agencies closer to the main company.
The restructure will see PHD, which is the UK’s ninth biggest individual buying agency, merge its main and group boards as part of a wide-ranging move towards a more integrated approach to its client business.
The PHD banner organisation includes sponsorship outfit PHD Drum, direct marketing division PHD Confidential, online specialist PHD iQ and regional network PHD Compass. The move will bring each of these divisions closer to the main company.
Commenting on the initiative, PHD chairman, Tess Alps, said: “As our remit grows within our clients, most of them are using all group companies in a totally integrated way and we felt our board should reflect this.”
Staff promoted to the newly merged agency board include director of strategic services, Justin Gibbons; client development director, Kathleen Saxton; broadcast director, Bijan White and media director, Nick Bailey.
Monic Goyla, previously finance controller, has been made finance director and has also been promoted to the board. The move sees twenty of the agency’s staff on the board, compared with fifteen previously.
The latest league table published by Nielsen Media Research shows that PHD achieved total billings of just over £263 million during 2003, representing a 4.74% decline from the previous year’s figure of £276 million. This places it just ahead of Starcom MediaVest with total billings of £260 million for 2003 (see MediaCom Comes Out Top In Terms Of Billings).
PHD: 020 7446 0555 www.phd.co.uk
Recent Related Stories from NewsLine Manns Joins Starcom MediaVest In Group Head Role BLM Launches Dedicated Sports Marketing Division Mediaedge:cia Appoints George As Managing Director
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left