Planned purchase of smart TV in US has doubled in less than a year

Parks Associates has released new research on the US smart TV marketplace suggesting that the number of consumers planning on purchasing a smart TV has nearly doubled in less than a year.

The report, The Consumer Decision Process: Summer Update, demonstrates that a quarter of US broadband households intend to purchase an Internet-connectable consumer electronic device in 2011, with more than a tenth of broadband households planning to purchase a smart TV in the second half of 2011, up from 6% in the first half.

Tricia Parks, CEO of Parks Associates, comments: “Advertising campaigns from manufacturers such as Sony, Samsung, and VIZIO have boosted consumer awareness and interest, making connectivity a must-have feature for new CE products. Younger consumers especially want the extra benefits on their new TVs of going to the web for social networking and on-demand video or subscription entertainment options.”

Read the full article in Rapid TV News.