Radio Sponsorship And Promo Research

A research study into consumer attitudes towards Sponsorship and Promotions on commercial radio has been commissioned by Media Sales and Marketing.

A Media Sales and Marketing pilot study revealed that nearly all agencies and clients were keen to know more about consumers’ reactions to sponsorship and promotions on radio. Agencies in particular were interested to have feedback on the effectiveness of these associations in communicating and enhancing brand image and values.

Field work is currently being conducted by the Sponsorship Research Company and the findings are expected to be published in late July.

For more information contact Heather Gould at Media Sales and Marketing on 0171 383 3000