RAJAR Q2 2011: BBC & Commercial

The latest RAJAR figures, for Q2 2011, see All Radio enjoying its highest ever reach once again.

In the first three months of the year, All Radio hit the 47 million mark for the first time ever. In the second quarter it has enjoyed further growth, up 1.8% YoY to 47.6 million.

All Commercial Radio remains above the 34 million mark (which was its highest ever reach in Q1 2011) – up 3.5% over the year. Commercial Radio’s share of listening is also up – 1.1% QoQ and 0.5% YoY.

Share of Listening

Commercial radio gained some ground on the BBC’s share of listening once again, posting a small 1.1% QoQ increase, while the BBC suffered a -0.8% decrease during the quarter. All Commercial Radio now has a 43.7% share compared to the BBC’s 54% share.

Weekly Reach

All Radio saw listening rise 0.7% on Q1. It is now nearing the 48 million mark with a total reach of 47.6 million.

Postively, All BBC and All Commercial Radio increased their reach YoY, though All Commercial Radio dipped slightly during the quarter, down -0.1%. All Commercial now has a weekly reach of just over 34 million, while the BBC’s reach sits at 35.5 million.

All National Commercial put in a good performance once again this quarter, posting a significant 10.7% YoY rise following the roll-out of national brands including Heart, Smooth and Capital.

Average Hours Per Listener

People are spending more time listening to radio, with average hours per listener up 0.9% on Q1 and 2.7% YoY to 22.6.

All Commercial Radio enjoyed a boost in the amount of time people stayed tuned in for – up 3.8% QoQ to 13.8, while the BBC posted a -1.2 drop in hours.

MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the RAJAR data release – click here.