Embassy Regal Cigarettes is to scrap its current advertising campaign which features a character called Reg, after a complaint from the Health Education Authority that the advertisements appeal to children.
The Advertising Standards Authority found that the ads had not actually contravened a code of practice, but said that “further use of the campaign would be unwise and therefore requested that it be discontinued”.
Imperial Tobacco refused to accept the objections, maintaining, “We do not accept that it led any children to start smoking”.
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