Rovi and Ford collaborate on further TV ad campaigns
Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
The Rovi Ad Network takes a unique approach and avoids advertising clutter by engaging consumers while they are seeking live, recorded, on-demand, cable or network programming on Rovi television guides. By clicking on a banner on the guide, television viewers are transported to an interactive TV viewing experience where they are able to view photos, play videos and dive deeper into the Ford brand.
“The Rovi Advertising Network provides an impactful medium for us to communicate the innovation behind our car brands while also enabling us to highly target and measure our audience reach,” said Brian McClary, Social & Emerging Media Specialist, Ford. “As we continue to evaluate leading-edge methods for increasing brand awareness for Ford vehicles, and based on the success of our earlier Ford campaigns, the Rovi Ad Network stood out as a natural fit for achieving scale as well as consumer engagement.”
“We are thrilled to expand our relationship with Ford and work closely with innovative and forward-thinking brands like Ford and Lincoln to help us continue to advance the evolution of next-generation advertising,” said Jeff Siegel, senior vice president of advertising at Rovi Corporation. “The Rovi Ad Network, with its engaged audience and extensive reach, delivers automotive manufacturers a strong platform to develop a deeper relationship with its customers with custom content. We plan to continue to grow the Rovi Advertising Network across a broad range of devices — set top boxes, connected TVs, media players, mobile and tablet devices, and PCs, and add cutting edge capabilities to provide even more opportunities for our advertisers to engage with their audience.”
The Rovi Ad Network now reaches more than 40 million households globally with Smart TV platform ads running on a range of connected devices. The addition of an online platform through industry-leading entertainment sites, AllRovi.com and SideReel.com, continues to expand the Rovi audience for advertisers.