Royal Mail launches online resource for direct mail campaigns

Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.

The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in the communication mix.

The site is free to view and subscribers can register to receive relevant updates.

Antony Miller, head of media development at Royal Mail, said: “mmc.co.uk is central to our strategy to grow the entire mail market. We are committed to supporting the industry through provision of up-to-the-minute information and research, expertise and innovation. We are determined to ensure advertisers have the right resources available to truly understand the benefits of mail, how it works with other media and ultimately how it delivers results.

“In these difficult times, it becomes even more crucial for those in the direct marketing industry to have the very latest in skills, knowledge and insight at their fingertips. The wealth of information provided through mmc.co.uk will provide an invaluable resource to facilitate agency pitches and client business cases in this time of tightened budgets.”