Saatchi & Saatchi Vision Launched

Saatchi & Saatchi has launched a new business unit called Saatchi & Saatchi Vision which comprises 3D, interactive and Millennium projects.

Saatchi & Saatchi is investing over £500,000 in the new unit which “is specifically aimed at giving clients a clear view of the future and enabling them to fully exploit new media and new opportunities in a changing world.” Vision is a direct response to research showing that the challenges currently facing companies arise from the need for constant innovation, the advent of the digital revolution, increasingly sophisticated consumers and the Millennnium as an agent of change.

Charles Fallon will be heading the new enterprise.

Saatchi & Saatchi: 0171 462 7697