Search Engines Find Advertising Revenue Success

Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.

Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that their websites appear high in the search engine rankings.

The research shows that over 600 million searches are conducted in the UK alone every month and that 70% of all ecommerce transactions originate in a search.

Internet users are becoming more technologically literate and as a result are demanding more information specific to their needs to be available online. Used as both a leisure activity and research tool, the internet is the only medium to cross this boundary and be available whether at work or home, says the report.

i-level, the independently-owned digital agency, recently expanded its offering to advertisers with the launch of a new specialist division dedicated entirely to rapidly expanding area of search targeted marketing (see i-level Launches Dedicated Search Marketing Division).

A number of significant developments are expected in the search sector over the next few months including the introduction of localisation and personalisation functions, as well as the expansion of shopping search engines such as Kelkoo and Dealtime.

Redtagdm www.redtagdm.co.uk

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