Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.

Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy. 

How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.

In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA’s media services director.

Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.

Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.

Brands have always grown stronger and faster when scoring in 6s and 4s by using ‘Big Media’ — not worrying about singles.