Sky News Launches Broadband Services
Sky News has launched a new broadband content service, called Sky News Active, which it claims is the world’s first interactive news channel.
The new service will feature video streaming and additional content from Sky News and will be similar to the Sky News Active service available via digital television.
It will consist of eight special channels which will be made up of business, showbusiness, weather and up to date news stories.
The service shadows Sky News output and also offers viewers the opportunity to catch up on events they may have missed first time round. It will also contain Sky News programming such as Sunday With Adam Boulton and outspoken commentator and Sun columnist, Richard Littlejohn.
The service will cost £2.99 a month or £25 a year to access and follow a similar subscription model to Sky Sports Active, which also has a special broadband channel.
Commenting on the new service, Steve Bennedik, head of Sky News Interactive, said: “Offering Sky News Active Online is the obvious next step for us. Offering the Sky News Active eight screens online
Tom Symonds, general manager of Sky Online, added: “Sky is dedicated to providing content-rich broadband services. Sports and News are trailblazers in this area, renowned for their interactive services. We’re offering the same premium content and interactivity online. Sky has a stable of channels which we’re drawing on and we will look to further enhance our broadband content offering in the coming months, particularly in the fields of entertainment, music and gaming.”
Sky News has seen a significant decline in viewing figures since the end of the war in Iraq, according to the latest wave of research from GfK (see GfK Research Reveals Drop In Viewing For Sky News).
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