Social Class Replacement?

Carat Research has today released details of its mediaGRAPHICS segmentation system which replaces social class as a method of categorising the UK population.

mediaGRAPHICS is based on the idea that the amounts and types of newspapers and magazines people read and television they watch give a clear indication of their attitudes and lifestyle. Carat believes that this method of classifying people gives a better indication of the products you are likely to consume and the activities you are likely to take part in than the traditional methods, social class, which is based mostly on the jobs people do.

Carat has fused their classifications with TGI to define the types of people most likely to consume particular products.

Phil Gullen, Managing Director at Carat Research said, “mediaGRAPHICS works not only because people choose their media to fit in with their attitudes and lifestyle but also because what they read or watch then helps develop these attitudes and give further ideas on how to live their lives.”

For further information contact Phil Gullen at Carat Research 071 344 0070