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Spotify rolls out Podsights in Europe

Spotify rolls out Podsights in Europe
In brief

Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.

This offers advertisers in the UK, France, Germany, Spain, and Italy real-time insights into how podcast ads drive actions like website visits, leads, purchases, and app downloads using pixel-based attribution.

The roll-out follows the streaming service’s acquisition of Podsights earlier this year.

In the UK, Spotify has partnered with Omnicom Media Group to test Podsights’ reporting and attribution with audio ads in music for the first time.

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