Subscription Vs Ads On Satellite

A report from Datamonitor issued this week maintains that by 1997 the majority of satellite channels will be funded by subscription, with only 8% of its revenue being made up of advertising, as opposed to this year’s 10%.

The report also predicts that by 1997;

• Over 40% of UK homes will be able to receive cable and satellite. This figure falls in line with Zenith’s UK penetration figures to 2003.

• Subscriptions to satellite channels will account for $16,500m across Europe (90% of total revenue)

• Terrestrial channels will remain the most important advertising medium across Europe, due to the relatively high viewing shares they achieve. Current share of viewing figures in the UK across both terrestrial and non terrestrial channels are as follows:

MONTHLY SHARE OF VIEWING