SVOD: how much is too much?
Subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs.
Oscar nominated films, prize winning TV series, the finest acting talent migrating from the big to the small screen have all helped propel SVOD into millions of UK living rooms.
Netflix and Amazon Prime Video continue their charge, with Netflix announcing today that they have added almost 16 million global subscribers during March’s lockdown, but they’ve been more recently joined by BritBox and Apple TV+ at the back end of last year.
And Disney+ had some extraordinary planning “luck” in launching their UK service at the start of lockdown week. Globally it has already achieved a whopping 50 million subscribers.
Right now everyone is desperate for content to fill the additional TV time we are all finding ourselves with. But once the lockdown is lifted it will be interesting to see what services remain in the homes. Will we keep them all, or do we have an upper spending limit, particularly in these complicated times.
Mediatel runs a survey for the UK media industry, Connected Screens, and in our latest fieldwork pre coronavirus, we asked several questions on their views around SVOD services, including financial implications of TV and video services.
Did they feel they were spending more now on TV and video services compared to years ago, were they reviewing their spending or cutting back and what were their limits.
I shall be speaking on Thursday 30 April at Mediatel Digital Event’s The Future of TV Advertising UK to showcase these findings. You can sign up to attend the free streamed event here.
In addition, Mediatel will be releasing a whitepaper containing all the research and insights from the presentation next Thursday. To receive a copy of the whitepaper next week, please contact us and we shall forward once it is available.
Or if you’d like to interrogate the data yourselves, you can access it exclusively in our recently relaunched Consumer Surveys modules, a visual interface pulling together five key UK surveys including from BARB, RAJAR and YouGov. For training and demos please contact [email protected].
The Future of TV Advertising UK is a two-week content experience running from April 20 – May 1 powered by Videonet and Mediatel News. Make sure you sign up for the bulletins for the daily updates and sign-up for the free streamed event that will take place on April 30 by registering here.