TalkSPORT Clinches Broadband Promotion For AOL
National speech-based radio station talkSPORT has secured a deal to promote AOL’s broadband internet service to its listeners.
The deal will see AOL’s ‘Fastest Try’ competition appear on talkSPORT throughout the Six Nations Rugby Tournament, to promote the benefits of a high-speed internet connection to a young, male audience.
The initial on-air activity will be supported by an interactive campaign on talkSPORT.net and an SMS campaign using the radio station’s text service.
The deal was negotiated by Ben Nicholls, sponsorship and promotions manager for talkSPORT’s sales house, Impact, along with Tim McCabe at BBJ and Emma Parlons at AOL.
Commenting on the deal, Nicholls said: “This demonstrates a clear intention for talkSPORT to be ahead of the pack in the technology sector. This competition focuses around speed and rugby neatly reflects AOL’s strategy of broadband being fast, powerful and exciting.”
The latest RAJAR data for the fourth quarter of 2002 shows that talkSPORT’s weekly reach remained static year on year at 2,415,000. However, other national radio stations including BBC Radio 1, BBC Radio 4 and Virgin Radio AM saw their weekly reach decline year on year (see below).
TalkSPORT, which recently secured Siemens as the £250,000 sponsor of its evening drivetime show (see TalkSPORT Secures Siemens As Drivetime Sponsor), now attracts more listeners on a weekly basis that both Virgin Radio AM and BBC Radio 3 (see below).
In a separate development, TalkSPORT owner, the Wireless Group, has today announced its intention the join the Digital Radio Development Bureau to help promote the benefits of digital radio. The group, which owns 92% of the London II digital multiplex and over 80% of the London III multiplex, stated: “TWG is committed to the swift development of the most exciting technological advance in radio for 20 years.”
talkSPORT: 020 7959 7800 www.talksport.net
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