TalkSPORT Goes Wild With National Geographic Promotion

Wireless Group-owned sports radio station talkSPORT has secured a deal with the National Geographic Channel to promote its new wildlife series.

The promotion for the new six-part Built for the Kill series, will run from 21 to 30 May on the station’s drivetime slot and will invite listeners to text in to the station to reveal the identity of a famous footballer with a killer instinct.

A daily prize of an SAS training course will be awarded to the winning listener and a grand finals winner will receive a dream holiday to South Africa, which includes a chance to swim with sharks.

The deal was negotiated by Mindshare’s radio specialist, Mark Leggett and Impact’s sponsorship and promotions executive, Matt Wilson, who said: “The promotion successfully uses our listeners’ love of football to promote this fantastic series of programmes which we know will appeal to them.”

The Built for the Kill programmes will air on the National Geographic Channel every Saturday at 9pm from 24 May to 28 June.

The latest RAJAR figures for the first quarter of 2003, reveal a relatively disappointing period for talkSPORT, which saw its weekly reach decline by 7.4% year on year to 2,249,000, down from 2,428,000 in the same period the previous year.

The Wireless Group recently announced its intention to join the raft of other radio groups bidding for the new West Midlands FM licence and is proposing to launch newsTALK 105.2 FM, a new speech-based news station, on the frequency (see Wireless Group Bids To Bring NewsTALK To West Midlands).

talkSPORT: 020 7959 7800 www.talksport.co.uk

Recent Radio Stories from NewsLine Competition Commission Blocks GWR’s Acquisition Of Galaxy 101 Emap Rolls Out New Digital Radio Stations On Freeview Capital Lures New Listeners With Major Ad Campaign

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left