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Taptica to acquire RhythmOne

Taptica to acquire RhythmOne

Mobile video advertising company Taptica has announced the acquisition of RhythmOne for $176m, pending shareholder approval.

RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.

Ofer Druker, who has led Tremor Video DSP as executive chairman, will be appointed CEO of the group.

“We’re excited to announce the acquisition of RhythmOne, which will allow us to combine its strong pedigree in CTV media with Tremor Video DSP’s years of experience in TV retargeting to create a robust and powerful video company that will be able to offer a variety of advanced capabilities to our clients,” said Druker.
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“RhythmOne will also add to our media exchange capabilities through its Private Marketplace (PMP), helping us offer enhanced reach, quality and results.”

RhythmOne also owns YuMe, which now gives Taptica access to premium inventory and provides extended reach into connected TV adverting. YuMe and Tremor Video DSP will work together on cross-selling opportunities.

“I believe this transaction best positions RhythmOne for the future,” said Eric Singer, non-executive chairman of RhythmOne.

“As we look into and plan for our next fiscal year, combining RhythmOne and Taptica addresses the importance of scale in our industry. The transaction also leverages each company’s respective capabilities to provide a more comprehensive product offering, which will, we believe, offer significant revenue synergies to the benefit of our shareholders and employees.”

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