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TDI Launches Department Dedicated To Non-Standard Advertising

Transport advertising group TDI has launched a new department specialising in non-standard advertising. TDI Impact will focus on delivering special campaigns such as the Yellow Pages Train and the American Airlines Trav-o-lator.
The group recently achieved success with its ready2shop.com campaign which covered an exhibition walkway at London Fashion Week. It now plans to focus on bringing similarly creative campaign ideas to fruition with the launch of a dedicated division.
Focusing on both big-budget event-led campaigns and smaller more-established routes, TDI Impact will provide a one-stop shop to allow such projects to be developed more easily. Some ideas in the pipeline range from campaigns for events such as the Notting Hill Carnival and Euro 2000 to the development of heat-sensitive paper and plasma screens. It will allow established non-standard routes such as escalator arches and tunnel mouths to be bought as easily as standard slots.
Nicky Cheshire, who will head the new division, said: “Real value is delivered when the media campaign reflects a brand’s strategy and leads to genuine results. TDI Impact will develop our service further, making it simpler and more accessible for agencies, specialists and clients to get involved.”
TDI: 020 7482 3000