Telegraph Magazine Launches First Fashion Supplement

The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.

Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”

The 64-page, full-colour supplement will accompany the magazine this Saturday, March 15 and is part of the Telegraph’s strategy to attract new readers (see Daily Telegraph Launches Nation-Wide Ad Campaign). Commentators have often joked that the Telegraph’s circulation drops whenever there is a cold winter, but the paper is keen to get away from its stuffy image and reinvigorate its readership without alienating its core audience.

The newspaper recently unveiled a raft of editorial changes, including the appointment of controversial columnist and Trainspotting author, Irvine Welsh and launched a nation-wide outdoor advertising campaign.

The Telegraph Magazine was revamped in February, and was given an updated look and new features, including single father James Hawes’ column about being a man about the house. This represents something of a departure from core Telegraph values (see Daily and Sunday Telegraph Set For Major Re-Design).

The Telegraph’s fashion journalism, under Hilary Alexander, is very well regarded and it is understood to be a key area for attracting younger readers.

The latest ABC results for the six month period ending January 2003 show that the Daily Telegraph’s circulation decreased from 1,021,851 to 972,619, a 4.8% decline year on year.

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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