Telegraph Secures Savoy Group For Online Campaign

Telegraph.co.uk has created an online promotional campaign with the Savoy Group offering readers the chance to win a range of luxurious prizes and exclusive offers.

The Savoy Group will run advertising across the telegraph.co.uk network until 25 October to market the campaign. There will also be editorial features on selected channels such a travel, fashion and arts.

Participants will have the chance to win a weekend at the Savoy Hotel in London. They will also be able to invite three friends to join them for dinner at Simpson’s In The Strand via a new viral email. Their friends will be invited to take advantage of the offer – extending the reach of the promotion beyond the existing telegraph.co.uk user base.

Commenting on the initiative, telegraph.co.uk’s Andy Chandler, said: “We are sure that this campaign will be successful in further developing our leading brands and cementing a close relationship between the telegraph.co.uk and the Savoy Group.”

Eliot Damon, internet marketing manager for the Savoy Group, added: “Telegraph.co.uk readers are a very important market and our organisations share many brand values.”

The Telegraph Group recently launched an electronic version of its daily and Sunday papers in a bid to increase its presence in the lucrative overseas market. The digital screenprint editions are charged at a significant premium to the Daily Telegraph and the Sunday Telegraph’s UK coverprice, although the cost vary depending on whether users opt for one off access or a subscription (see Telegraph Launches E-Papers For Overseas Market).

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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