Tesco launches film and TV service for its 16 million Clubcard customers

Hundreds of movies and TV shows will be available to watch online for free today after Tesco launched a new film and television service, with content specifically tailored to family and children.

It is the first time a UK retailer has offered such a service and content spanning comedy, drama, kids TV, romance, thrillers and documentaries are on offer with no charges, contracts or subscriptions.

“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching,” said Michael Comish, CEO of Tesco Digital Entertainment. “We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”

The service has been developed by the team behind the Tesco movie and TV service Blinkbox, with new movies and TV shows to be added as the service evolves.

Clubcard TV is supported by targeted advertising based on users’ shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone.

There are plans to extend the service to a range of devices including games consoles, tablets, Smart TVs, Blu-ray players and set top boxes.