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Texaco To Sponsor ITV’s Formula One Coverage

Texaco To Sponsor ITV’s Formula One Coverage

The oil company Texaco is close to signing a deal which will seem them sponsor ITV’s Formula One Coverage. The deal with Texaco is said to be worth £12m over three years and would see the company’s logo appearing before, after and in between races.

Annabel Jones of Lowe Bell Good Relations, who are brokering the deal, told MediaTel: “Although ITV and Texaco are in advanced stages of discussions, nothing is confirmed. There could hopefully be announcement sometime next week.”

… ITV has released details of how it will show Formula One races. The coverage is as follows:

Race Programme Date Time
Australian Qualifying 08/03/97 1310-1440
Live Race 08/03/97 2630-2710
Race As-Live 09/03/97 1400-1630
Highlights 09/03/97 2305-2405
Brazilian Qualifying 29/03/97 1545-1715
Live Race 30/03/97 1630-1900
Highlights 30/03/97 2400-2500
Argentinian Qualifying 12/04/97 1645-1815
Live Race 13/04/97 1630-1915
Highlights 13/04/97 2300-2400
San Marino Qualifying 26/04/97 1145-1315
Live Race 27/04/97 1230-1510
Highlights 27/04/97 2300-2330

ITV: 0171 843 8000

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