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Texaco To Sponsor ITV’s Formula One Coverage
The oil company Texaco is close to signing a deal which will seem them sponsor ITV’s Formula One Coverage. The deal with Texaco is said to be worth £12m over three years and would see the company’s logo appearing before, after and in between races.
Annabel Jones of Lowe Bell Good Relations, who are brokering the deal, told MediaTel: “Although ITV and Texaco are in advanced stages of discussions, nothing is confirmed. There could hopefully be announcement sometime next week.”
… ITV has released details of how it will show Formula One races. The coverage is as follows:
| Race | Programme | Date | Time |
|---|---|---|---|
| Australian | Qualifying | 08/03/97 | 1310-1440 |
| Live Race | 08/03/97 | 2630-2710 | |
| Race As-Live | 09/03/97 | 1400-1630 | |
| Highlights | 09/03/97 | 2305-2405 | |
| Brazilian | Qualifying | 29/03/97 | 1545-1715 |
| Live Race | 30/03/97 | 1630-1900 | |
| Highlights | 30/03/97 | 2400-2500 | |
| Argentinian | Qualifying | 12/04/97 | 1645-1815 |
| Live Race | 13/04/97 | 1630-1915 | |
| Highlights | 13/04/97 | 2300-2400 | |
| San Marino | Qualifying | 26/04/97 | 1145-1315 |
| Live Race | 27/04/97 | 1230-1510 | |
| Highlights | 27/04/97 | 2300-2330 |
ITV: 0171 843 8000
