The Brief – Thursday 26 February – Reddit is fined, ITV launches Studio 55, Kantar rebrands to Fifty5Blue

‼️ Reddit has been fined more than £14m by the Information Commissioner’s Office for failing to keep children safe, after an investigation found the platform was using children’s information unlawfully. (Sky News)

📺 ITV has launched Studio 55, a global brand partnership studio which is designed to offer brands, marketing agencies and content creator access to ITV Studios’ portfolio of IP. The focus of the Studio will be to attain bigger licensing deals, global IP collaborations and digital first formats, all targeted to deepen audience loyalty. The Studio sits within Global Partnerships, in ITV Studios. (ITV)

🆕 Kantar Media, an audience measurement company, has announced its new brand identity Fifty5Blue. This marks a significant milestone from its separation from Kantar Group and its acquisition by H.I.G Capital in August 2025. (Fifty5Blue)

🔃 WPP and Adobe have expanded their global partnership which will focus on delivering integrated solutions for global brands to optimise media, drive business growth and scale creativity with new agentic capabilities and utilise content creation with Adobe Firefly Foundry. (WPP)

👥 Adform, a media buying platform has become the first demand side platform (DSP) to join ISBA’s Partner Programme. (Adform)

🖥️ Digital Cinema Media (DCM) has expanded its growing independent roster to include The Prince Charles Cinema, securing a contract to manage its advertising from 26 February 2026. (DCM)

🏆 The Guardian has announced that its third annual Guardian Advertising Awards are now open for entries. They are free to enter and celebrate advertising campaigns which have featured across Guardian channels. (The Guardian)

🔄 AudienceProject, a provider of audience targeting and measurement solutions has announced a new partnership with The Trade Desk. The collaboration will see a direct integration enabling independent audience measurement of TTD campaigns in AudienceProject’s SaaS platform along with the availability of AudienceProject’s socio-demographic audiences for targeting in TTD’s data marketplace. (TTD)