The New European, the ‘pop-up’ newspaper for the 48% who voted to Remain in the EU, has opened up its pages to media auction.
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis – with publisher Archant now inviting media agencies and brands to bid for commercial space.
Auctions for the 19 August issue will run between 11 and 16 August, with opportunities including full page adverts and sponsorship of the What’s On In Europe and weather guide at the centre spread.
“We are incredibly proud of the impact The New European has had and we are reflecting its innovation in our commercial offering,” said Archant’s chief commercial officer, Craig Nayman.
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“Pop up publishing provides different opportunities for the media buying community to embrace a new business model. We look forward to working with partners who would like to explore this type of commercial partnership, whilst engaging with the valuable audience The New European offers.”
The New European went to print on 8 July to become the fastest British newspaper to ever hit the shelves, just nine days after conception.
The launch edition sold an estimated 40,000 copies, with subsequent weekly sales securing the lifespan of the pro-European paper on a rolling basis.
While no official audit has been released, publisher Archant said it has exceeded sales targets and has already made a profit.
Its distribution has also been extended to Europe, targeting key cities initially including Brussels, Paris, Strasbourg and Berlin, as well as Northern Ireland. This is in addition to moving into Scotland and Wales from 22 July.
