thelondonpaper Increases Lead Over London Lite
thelondonpaper was well ahead of its rival afternoon freesheet the London Lite in June, recording a month on month increase of almost 10,000 copies. The title’s circulation now stands at around 496,500.
The London Lite suffered a circulation decrease of almost 11,800 copies month on month, leaving it with a total figure of over 388,400.
Westminster Council recently passed tough new rules which could see the publishers of thelondonpaper and London Lite, News International and Associated Newspapers, having to apply for distribution permits within the borough of Westminster (see Council Could Implement Tough New Freesheet Rules).
Meanwhile, paid-for title the Evening Standard, enjoyed a modest circulation increase, of almost 2,700 copies per month, giving it a total of just over 276,200.
Morning freesheet Metro was down by just over 1,000 copies month on month, whilst business freesheet City AM was down by around 600 copies month on month. Their circulations now rest at around 547,000 and almost 100,500 respectively.
| Title | Audit | May-07 | Jun-07 | Actual Change PoP | % Change PoP |
| Morning Papers | |||||
| City AM | BDP | 101,094 | 100,486 | -608 | -0.6 |
| Metro (London) | BDP | 548,053 | 547,027 | -1,026 | -0.2 |
| Evening Papers | |||||
| Evening Standard (London) | ABC | 273,537 | 276,230 | 2,693 | 1.0 |
| London Lite | BDP | 400,229 | 388,442 | -11,787 | -2.9 |
| thelondonpaper | BDP | 486,615 | 496,504 | 9,889 | 2.0 |
| Total London Papers | 1,160,381 | 1,161,176 | 795 | 0.1 |
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