thelondonpaper Stays Ahead Of London Lite
thelondonpaper remained ahead of its rival afternoon freesheet the London Lite in July, enjoying a month on month increase in circulation of almost 54,000 copies to take its total distribution to over 550,400.
The London Lite‘s circulation now stands at almost 400,600, after the title’s circulation rose by more than 12,100 copies.
Paid-for title the Evening Standard was down by just over 1,000 copies month on month in July, to give it a total figure of almost 275,200.
Of the morning freesheets, the Metro (London) suffered a decline of almost 46,500 copies month on month, leaving it with a circulation of nearly 500,600, whilst business title City AM fell by around 7,200 copies month on month, meaning its circulation dropped below the 100,000 mark.
| Title | Audit | Jun-07 | Jul-07 | Actual Change PoP | % Change PoP |
| Morning Papers | |||||
| City AM | BDP | 100,486 | 93,321 | -7,165 | -7.1 |
| Metro (London) | BDP | 547,027 | 500,563 | -46,464 | -8.5 |
| Evening Papers | |||||
| Evening Standard (London) | ABC | 276,230 | 275,186 | -1,044 | -0.4 |
| London Lite | BDP | 388,442 | 400,571 | 12,129 | 3.1 |
| thelondonpaper | BDP | 496,504 | 550,418 | 53,914 | 10.9 |
| Total London Papers | 1,161,176 | 1,226,175 | 64,999 | 5.6 |
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