TMG to launch a free newspaper

Telegraph Media Group has unveiled plans to trial a new free newspaper in a bid to attract younger, more upwardly mobile readers.

The Friday, which will have a distribution of 150,000 copies and will launch in conjunction with Gordon’s gin, is Telegpraph Media Group’s first free title.

The Daily Telegraph publisher plans to hand out copies of The Friday during the afternoon at 25 UK railway stations, including some in London, for a six week period from 7 August.

However, TMG, which has linked up with Gordon’s as an exclusive sponsor for the trial, hopes for a full launch of the tabloid-sized Telegraph-branded product if it proves to be a success.

The Friday, which will also be distributed with Friday’s issue of The Daily Telegraph, will be lifestyle and feature-focused, with food, home, lifestyle, trends and fashion content.

It is aimed at high-spending women and men aged between 30 and 55, according to Telegraph Media Group.